The biggest advantage for a business to have a native mobile app
If your business doesn’t have a mobile app yet, your competitors are steps aways
The original article was published on our Quora.
According to the recent stats, in 2018, global mobile app revenues amounted to over 365 billion U.S. dollars. In 2023, mobile apps are expected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising.
What else. Average American checks their phone every 12 minutes an hour. 90% of mobile time is spent on apps, so it’s better to have a mobile app of your own.
Users stuck to mobiles whenever they go, travel, rest, or study. We don’t even have to prove the necessity of mobile apps in pandemic times and online sales boost. Let us just mention the core benefits of native mobile apps, and what to consider prior to starting with an app.
NATIVE MOBILE APPS BENEFITS
Speed.
Everything runs better on mobile, with the decent Internet, of course. True, mobile apps provide a much faster alternative than mobile web browsing. Mobile apps are usually 1.5 times faster than websites because apps store data locally, on your device, and do not require web server updates.
Brand presence on the Net
Your business should have had apps and extra visibility some years ago from now, so catch up! The native mobile apps are usually customized according to your business branding. In case your branding is constantly changing, then there’s nothing better than a mobile app.
Online and offline experience
Both Android and iOS mobile apps allow users to access content quickly by storing data that can be accessed later on in an offline mode too. The majority of modern mobile apps like banking, finance, news, and games work both online and offline.
Device features usage
An extra advantage mobile applications have is the usage of native device features. Among them: a Camera that can scan QR codes in, let’s say, restaurants menu, and NFC technology to use for contactless payments, GPS to connect with maps, tracking devices and services, and so on.
Customer engagement
All ages and sexes use phones and make purchases, order services, and goods online. Your customers are also there, using apps, not your apps so far if you are reading this.
Simplified communication
For businesses with regular updates, it’s crucial to set up customer’s notifications about the coming sale, news, and updates.
User-centric approach
A real value your customer won’t find anywhere else, i.e. a loyalty program within your app. As per SalesForce, 70 % of buying experiences are influenced by how customers feel they’re being treated.
THINGS TO CONSIDER
Ok, once you’ve checked the benefits mobile apps are going to bring your business, let’s think further. You can find from 5 or even 10 steps guides, but in fact, these 3 will do for starters:
- theme and end-users problem — think of your app theme, unique (or so) idea, and pain points or a problem your mobile app will help solving;
- team — make up your mind if you need a team of freelancers, a dedicated local team or an offshore development team will do;
- technologies — just a hint for a native mobile development: Android (Java and Kotlin) iOS (Objective-C and Swift).
You can start from here.
HOW TO PROCEED
Even though it was not in the initial question, your next steps matter. I mean, what’s the point to say A and not finish it till ‘App’? Ok, some hints on how to proceed. You have 3 options:
- Trust the app to the local or offshore software development provider.
- Hire a freelancer.
- If you have time and skills, create the app yourself.
If you have questions or need a consultation, drop us a line at info@appcodin.com.
